Are Your Wax Melts Strong?

Are Your Wax Melts Strong? An Honest, Expert Answer from Hampshire Candles

This is one of the most common questions we’re asked — “Are your wax melts strong?”
And honestly, it’s a great question. “Strong” means very different things to different people, so rather than giving a vague yes-or-no, we want to explain exactly what strength means to us, how our wax melts perform in real homes, and why our customers so often comment on how powerful and long-lasting they are.

This isn’t marketing fluff — it’s based on years of hands-on experience, real testing, and genuine customer feedback.

What Does “Strong” Mean in Wax Melts?

To us, strong wax melts aren’t about being overpowering for five minutes and then disappearing.

We define strong as:

• A long scent throw
• The ability to fill a large room with fragrance
• A scent that lasts for hours, not minutes
• Fragrance that can still be noticed the next day

A strong wax melt should gently but confidently perfume your home, not vanish once the wax is warm.

The Wax We Use (and Why It Matters)

We use high-quality soy wax in all our wax melts, and this choice is very deliberate.

Soy wax:

• Melts at a perfect, controlled temperature
• Holds fragrance oil extremely well
• Releases scent slowly and evenly
• Lasts longer than many paraffin-based alternatives

In our testing, soy wax consistently outperformed other waxes for both scent throw and longevity, making it ideal for customers who want fragrance that truly lasts.

Our Fragrance Load: As Strong As Soy Wax Allows

One of the biggest contributors to scent strength is fragrance load — and this is where our expertise really comes in.

Our wax melts are poured at the maximum fragrance load that soy wax can safely hold before:

• Sweating occurs
• The wax fails to set properly
• Performance becomes inconsistent

In short: we push each fragrance to its optimal limit. We don’t weaken formulas to save cost, and we don’t overload wax just to make marketing claims — because doing either actually reduces quality.

Sometimes, less really is more, and experience taught us exactly where that balance lies.

Tested in Real Homes (Not Just the Workshop)

Our wax melts aren’t tested in a lab — they’re tested in real homes, using:

• Tealight burners
• Electric wax melt burners
• Small rooms, bedrooms, and bathrooms
• Larger living rooms and open-plan spaces

They perform beautifully in both tealight and electric burners, with fragrance intensity naturally varying depending on room size. Smaller rooms will feel much stronger, while larger spaces still receive a noticeable, consistent scent.

What Our Customers Say About Strength

Some of the most common phrases we hear include:

• “It fills the whole house.”
• “I can smell it upstairs and downstairs.”
• “I could still smell it the next day.”
• “A bit too strong for me — but in a good way!”

Occasionally, customers do find certain scents too strong — and that’s when we simply recommend using half or a smaller cube. Strength should be adjustable, not overwhelming.

Have We Ever Changed a Fragrance?

Absolutely — and this is where credibility really matters.

Before any wax melt goes to market:

• Every fragrance is fully tested
• Strength is assessed over time, not just on first burn
• Fragrance load is adjusted if necessary

Some fragrances shine when slightly toned down, while others need to be pushed right to the limit. We refine every scent individually, instead of using a one-size-fits-all formula.

This testing process ensures consistent strength without sacrificing scent quality.

Real Customer Experiences (Case Studies)

Here are just a couple of genuine examples:

“Love this! Filled my house for hours — can’t wait to try the others.”

“Great value for money… I can still smell it the following day.”

We regularly hear from customers who say they now use less wax, or no longer need traditional air fresheners — exactly the outcome we aim for.

What Else Affects How Strong a Wax Melt Smells?

Even the strongest wax melts depend on a few external factors:

• Burner type (electric vs tealight)
• Bulb wattage in electric burners
• Tealight height and heat output
• Room size and airflow
• How many wax cubes you use

We always recommend starting with one cube, especially if you’re new to strong fragrances.

How We Ensure Consistency Every Time

Consistency is everything in home fragrance.

To achieve this:

• All wax melts are cured for a minimum of two weeks
• Each fragrance is tested before release
• Wax melts are poured in small batches
• Strength and scent throw are monitored batch-to-batch

This hands-on approach allows us to maintain top quality and reliable performance every single time.

Who Might Not Love Our Wax Melts?

We’re always honest.

Our wax melts may not be ideal if you:

• Are very scent-sensitive
• Prefer extremely subtle or barely-there fragrance

If you love bold fragrance, long-lasting scent throw, and walking into a room that smells incredible — you’ll feel right at home with Hampshire Candles.

So… Are Our Wax Melts Strong?

Yes — but strong in the right way.

✔ Long-lasting
✔ House-filling
✔ Carefully tested
✔ Balanced, not harsh
✔ Adjustable to your space

Our goal has never been to make “just another wax melt,” but to create wax melts that genuinely perform — and our customers’ homes are our proof.

If you’re looking for wax melts that truly make an impact, you’re in the right place.