Are Your Wax Melts Strong?

Are Your Wax Melts Strong? An Honest, Expert Answer from Hampshire Candles

This is one of the most common questions we’re asked — “Are your wax melts strong?”
And honestly, it’s a great question. “Strong” means very different things to different people, so rather than giving a vague yes-or-no, we want to explain exactly what strength means to us, how our wax melts perform in real homes, and why our customers so often comment on how powerful and long-lasting they are.

This isn’t marketing fluff — it’s based on years of hands-on experience, real testing, and genuine customer feedback across our full range of handmade wax melts.

What Does “Strong” Mean in Wax Melts?

To us, strong wax melts aren’t about being overpowering for five minutes and then disappearing.

We define strong as:

• A long scent throw
• The ability to fill a large room with fragrance
• A scent that lasts for hours, not minutes
• Fragrance that can still be noticed the next day

A strong wax melt should gently but confidently perfume your home, not vanish once the wax is warm.

The Wax We Use (and Why It Matters)

We use high-quality soy wax in all our wax melts, and this choice is very deliberate.

Soy wax:

• Melts at a perfectly controlled temperature
• Holds fragrance oil exceptionally well
• Releases scent slowly and evenly
• Lasts longer than many paraffin-based alternatives

This is especially noticeable in richer fragrances such as our popular aftershave-style scents, including
Aventos for Men Wax Melts, which are known for their powerful yet refined scent throw.

Our Fragrance Load: As Strong As Soy Wax Allows

One of the biggest contributors to scent strength is fragrance load — and this is where experience really matters.

Our wax melts are poured at the maximum fragrance load that soy wax can safely hold before:

• Sweating occurs
• The wax fails to set correctly
• Performance becomes inconsistent

In short: we push every scent to its optimal point, not beyond it. Overloading can actually weaken scent throw and reduce burn performance — something we see often in poorly made melts.

This approach applies across everything from individual snap bars to our best-selling
Wax Melt Selection Boxes, where consistency matters most.

Tested in Real Homes (Not Just the Workshop)

Our wax melts are tested in real homes, not just in a studio.

They’re used in:

• Tealight wax melt burners
• Electric wax melt burners
• Small rooms such as bathrooms and bedrooms
• Larger living rooms and open-plan spaces

Naturally, smaller rooms will feel stronger, while larger rooms enjoy a steady, even fragrance — especially when using bold scent profiles from our
Aftershave & Woody Wax Melt Collection.

What Our Customers Say About Strength

Some of the most common phrases we hear include:

“It fills the whole house.”
“I can smell it upstairs and downstairs.”
“I could still smell it the next day.”
“A bit too strong for me — but in a good way!”

When a scent does feel too strong for someone, our advice is simple: use half a cube. Strong fragrance should always be adjustable.

Have We Ever Changed a Fragrance?

Absolutely.

Before any wax melt goes live on our website:

• Every fragrance is tested thoroughly
• Strength is assessed over several burns
• Fragrance load is adjusted individually

Some fragrances perform better when slightly toned down, while others need pushing to their upper limit. This is why each scent — from fresh and clean to deep aftershave styles — is perfected on its own, rather than using a one-formula-fits-all approach.

Real Customer Experiences

Here are just a couple of genuine examples we regularly receive:

“Love this! Filled my house for hours — can’t wait to try the others.”

“Great value for money… I can still smell it the following day.”

Many customers also tell us they now use less wax or no longer need plug-in air fresheners — exactly what strong, long-lasting wax melts should do.

What Else Affects How Strong a Wax Melt Smells?

Even the strongest wax melts depend on a few external factors:

• Burner type (tealight vs electric)
• Bulb wattage in electric burners
• Tealight height and heat output
• Room size and airflow
• Number of wax cubes used

We always recommend starting with one cube, especially if you’re using a strong fragrance.

How We Ensure Consistency Every Time

Consistency is everything.

To ensure this:

• Wax melts are cured for a minimum of two weeks
• Every fragrance is tested before release
• Melts are poured in small batches
• Strength and scent throw are regularly checked

This hands-on process keeps quality high and results predictable.

Who Might Not Love Our Wax Melts?

We’re always honest.

Our wax melts may not be ideal if you:

• Are very scent-sensitive
• Prefer extremely subtle fragrances

But if you love bold, room-filling fragrance that lasts — you’re exactly who we design our wax melts for.

So… Are Our Wax Melts Strong?

Yes — but strong in the right way.

✔ Long-lasting
✔ House-filling
✔ Carefully tested
✔ Balanced, not harsh
✔ Adjustable to your space

Our goal has never been to make “just another wax melt,” but to create wax melts that genuinely perform — and our customers’ homes are our proof.

If you’re looking for wax melts that truly make an impact, you’re in the right place.